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Revenue per lead measures average revenue produced by each lead.
The formula is:
Revenue per lead = revenue from leads / leads generated
For example, if a campaign produces $45,000 in revenue from 900 leads, revenue per lead is $50.00.
RPL is helpful because it connects lead generation to revenue. A campaign with a low CPL can still be weak if revenue per lead is lower than lead cost.
Use the Revenue Per Lead Calculator at /tools/revenue-per-lead-calculator, then compare the result with CPL, lead value, lead conversion rate, CPA, and CAC.
How to calculate revenue per lead
Learn the revenue per lead formula and how to compare RPL with cost per lead.
The formula is:
Revenue per lead = revenue from leads / leads generated
For example, if a campaign produces $45,000 in revenue from 900 leads, revenue per lead is $50.00.
RPL is helpful because it connects lead generation to revenue. A campaign with a low CPL can still be weak if revenue per lead is lower than lead cost.
Use the Revenue Per Lead Calculator at /tools/revenue-per-lead-calculator, then compare the result with CPL, lead value, lead conversion rate, CPA, and CAC.
Revenue Per Lead
Lead Value
CPL
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Useful tools
Revenue Per Lead Calculator
Calculate revenue per lead and compare it with cost per lead.
Cost Per Lead Calculator
Calculate cost per lead from ad spend and leads generated for paid lead generation campaigns.
Lead Value Calculator
Estimate lead value from average customer value, lead-to-customer conversion rate, and cost per lead.
Lead Conversion Rate Calculator
Calculate lead conversion rate from leads generated and new customers or target outcomes.
Conversion Rate Calculator
Calculate conversion rate from visitors or sessions and the number of conversions.
CAC Calculator
Calculate customer acquisition cost from total sales and marketing spend and the number of new customers acquired.